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Angry people are easier to persuade

Angry people are easier to persuade

A few weeks ago we had a look at whether humour could be used to make arguments more persuasive. How timely then that research just published has investigated whether anger could also be used (although probably not at the same time). Watch enough TV and you’ll...
Can humour make you more persuasive?

Can humour make you more persuasive?

We’ve all seen times when humour has worked to change someone’s mind. A salesperson might have disarmed you with a joke and five minutes later you’re reaching for your credit card. Humour in advertising and other forms of communication seems to be...