What’s more effective – playing the ball or playing the man?
I love Australian Rules Football. It is one of the rare games where you can knock over a player without the ball, which makes it exciting and chaotic. Of course… Read more »
Category: Communication
New guidelines for talking about climate change
Talking about climate change is tough. People’s attitudes about climate change can be very entrenched, and often based on cultural factors, and I’m fascinated about whether the efforts from both… Read more »
What we know about debunking misinformation
Misinformation is everywhere. Never before have people had access to such a huge amount of incorrect information. Of course misinformation can make people make bad decisions and it can tarnish… Read more »
Advanced audience segmentation – how to appeal to socially excluded people
PR students around the world are urged to target their communications approach to different audiences. This is often the first topic of PR101. To help them do this students are… Read more »
Book Review: Communicating Science Effectively: A Research Agenda
Do not rush out and buy this book. At least not just yet. This resource is part report and part book and was released in hardcover form just two weeks… Read more »
Fight climate change misinformation with inoculation theory
The only way to fight climate change is by countering misinformation. I say that because while the fact that our climate is changing and that humans are the primary cause for this change is… Read more »
Some definitions for fake news and other types of misinformation
Everyone seems to be talking about fake news with little agreement about what it is and how it is different from other types of misinformation. In fact many people are… Read more »
Opinion: Trump election symbolises post truth politics
Some of you might know that I recently went to America, partly for a holiday and partly to work on the recent election campaign. I said during this trip that… Read more »
Fear appeals won’t solve our big climate change communication problem
It is the biggest problem the world faces right now – how to respond to climate change. Overwhelming evidence shows that our climate is changing and that humans are causing… Read more »
Good news about front footing your bad news
“You’d better get onto the front foot – if you can.” Fifteen years ago, as a young political staffer I wasn’t sure exactly what this phrase meant – apart from… Read more »